Sire Spirits committed to protecting the privacy of our users and visitors. The following Privacy Policy outlines the information Sire Spirits, 22 Hudson Place, Hoboken, NJ 07030, US (the “Company”) may collect websites displayed at http://www.bransoncognac.com, http://www.505society.com, and any other internet service (collectively, the “Services”) and how we may use that information to better serve its visitors, participating merchants, charitable organizations and members.

1. CHILDREN UNDER THE AGE OF 13

Protecting the privacy of young children is especially important. Our Services are intended for adults 21 years of age or older. For that reason, the Company does not knowingly collect or maintain personally identifiable information or non-personally-identifiable information from persons under 13 years of age, and no part of our website or applications is directed to persons under 13. If you are under 13 years of age, then please do not use or access the Services at any time or in any manner.

2. INFORMATION WE COLLECT

When using our Services, we may ask that you provide us with some personally identifiable information – information about you that can be used to contact or identify you, and information on your use /or potential use of the Services and related services (“Personal Information”). Personal Information that we may collect include, your name, phone numbers, email address, and your address. Personal Information may also include the preferences and interests you chose to share with us using the Services. If you submit Personal Information to us through the Services or through the Company applications, then we use your personal information to operate, maintain, and provide to you the features and functionality of the Services and Company applications. We do not use your phone number or email address or other Personal Information to send commercial or marketing messages without your consent except as part of a specific program or feature for which you will have the ability to opt-in or opt-out as required by applicable law. We may, however, use your email address without further consent for non- marketing or administrative purposes (such as notifying you of major service change or for customer service purposes). We may use both your Personal Information and certain non- personally-identifiable information (such as anonymous User usage data, cookies, IP addresses, browser type, clickstream data, etc.) to improve the quality and design of the Service, Company applications and Company website and to create new features, promotions, functionality, and services by storing, tracking, and analyzing User preferences and trends.

We use performance and analytics cookies to analyze how you use the Website, including which pages and videos you view most often, measure any errors that occur and test different design ideas. The information is used to report and evaluate your activities and patterns as a user of the Website to provide Services in accordance with these activities. These cookies do not collect information that individually identifies you and all information these cookies collect is aggregated and anonymous. On our Website, we also use third party analytics tools to help us measure traffic and usage trends for the Services (e.g. with Google Analytics).To disable anonymous tracking please use this plugin.

We use cookies and log file information to: (a) remember information so that you will not have to re-enter it during your visit or the next time you use the Services or Company applications; (b) provide custom, personalized content and information; (c) monitor individual and aggregate

metrics such as total number of visitors, pages viewed, etc.; and (d) track your entries, submissions, views and such.

We may utilize session ID cookies to enable certain features of the Services or Company applications. Session ID cookies are typically deleted from your computer when you log off from the Services and then close your browser. If applicable, third party advertisers on the Services may also place or read cookies on your browser. At any time, you can instruct your browser, by changing its options, to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit. Please understand that if you do not accept cookies, you may not be able to use all portions or all functionality of the Services. For these purposes, when you use our Services through an application, our servers may (i) automatically record information that your mobile phone/device sends or transmits, including, but not limited to, your phone’s device ID number, user settings, location (if you consent to that) and information about your use of the Services, and (ii) record information derived from such information and other sources. We may share this information with our affiliated partner(s), participating merchants and charitable organizations whom the Services are being sponsored by, provided on behalf of, or provided in partnership with (“Affiliated Partners”). If we share this information with our Affiliated Partners, we will require in our agreements with our Affiliated Partners that this information not be shared outside the group of all Affiliated Partners without Company’s written consent. However, we will not be liable or responsible for the Affiliated Partners’ compliance with these agreements. In order to provide any location-based Services related to your use of a Company application, Company and/or its Affiliated Partners may collect, use, and share precise location data, including the real-time geographic location of your mobile device. This location data is collected anonymously in a form that does not personally identify you and is used by Company and/or its Affiliated Partners to provide and improve location-based products and Services. For example, we may share geographic location data with our corporate and other retail donors in order to support our distributions of contributed funds to particular recipient schools.

3. HOW WE USE YOUR INFORMATION

We may use the information we collect for various purposes, including to:

• provide the Services to you and to improve the Services
• operate, improve, and personalize the services we offer, and to give each user a more consistent and personalized experience when interacting with us
• charge you for purchases through one or more third party payment processors
• provide you with advertisements and other information about products and services that we and other businesses may provide that we think may be of interest to you
• provide customer service or otherwise communicate with you about the Services and our products
• detect fraud or illegal activities or to comply with our legal obligations
• complete any other business or commercial purpose you have requested or to which you have consented

Among our primary goals in collecting information is to provide you with a customized experience when visiting our site and to make our site more valuable to you as well as our participating merchants and charitable organizations. We use this information to closely monitor which areas of the site are used most and to determine which areas we need to focus on improving. This information is used exclusively by Company in aggregate form so that we may

continue to improve the value of the Services and information on the Services for our members as a whole. As a valued user of Services, we may occasionally contact you, typically by e-mail (or any other way you prefer) in order to notify you of special promotions, and up-to-date news, custom-tailored to your personal interests. Of course, if you do not wish to receive this personalized information, you can remove yourself from receiving such information by changing the appropriate option on your user account. The Company uses your Internet Protocol (IP) address to help diagnose problems with our computer server, and to administer our web site. Your IP address is used to help identify you, and to gather broad demographic data. Your IP address contains no personal information about you. We may also use information we collect if we have a belief that such action is necessary to: (i) comply with legal process or other legal requirements of any governmental authority; (ii) protect and defend the rights or property of the Company; (iii) enforce our Company’s Terms of Service; (iv) protect the interests of users of our Services other than you or any other person; or (v) operate or conduct maintenance and repair of Company’s Services or equipment as authorized by law.

4. OUR DISCLOSURE OF YOUR INFORMATION

With Third Party Service Providers Performing Services on Our Behalf. We share your personal information with our service providers to perform the functions for which we engage them. For example, we may use third parties to host the Services or assist us in providing functionality on the Services, and to process payments.

Website advertising partners: We may partner with certain third parties to collect information on the Services to engage in analysis, auditing, research, and reporting, as well as to deliver advertising that we believe may interest you based on your activity on the Services and other websites over time. We may share information with them for this purpose.

For Other Purposes You Direct or To Which You Consent We may share information with other third parties when you consent or direct us to do so. For example, if you refer friends to use the Services we may share with that friend information about you to let them know who the referral came from.

De-Identified or Aggregated Information We may share information on a non-personally identifying aggregate basis for any lawful purpose. Company may, for example, perform statistical analysis of customer usage in order to measure interest in, and use of, the various parts of the Service and Company applications, and Company may share that information with current and prospective advertisers, and other interested third parties. But, this information is aggregated data only (statistics, etc.), and contains no Personal Information whatsoever (other than what is aggregated and anonymized).

For Legal Purposes. We also may share information that we collect from users as needed to enforce our rights, protect our property or protect the rights, property or safety of others, or as needed to support external auditing, compliance and corporate governance functions. We will disclose personal information as we deem necessary to respond to a subpoena, regulation, binding order of a data protection agency, legal process, governmental request or other legal or regulatory process. We may also

share personal information as required to pursue available remedies or limit damages we may sustain.

Changes of Control. We may transfer information, including your personal information, in connection with, or during negotiation of a merger, sale of company assets, financing, acquisition or other change of ownership or control by or of us or any affiliated entity (in each case whether in whole or in part).

You should be aware that if you voluntarily disclose personal information in chat areas, reviews, on bulletin boards, or in classified areas within the Services or the Company applications, that publicly available information might be collected and disseminated by third-parties, and result in, among other things, unsolicited inquiries, messages, and offers from third-parties. Please understand that any information that is disclosed in these areas becomes public information and this third-party conduct is out of the control of Company. Please exercise caution when deciding to disclose your personal information. The Services and Company applications may also contain links to other web sites. Company is not responsible for the privacy practices or the content of such web sites.

5. SECURITY

We use reasonable security measures designed to prevent unauthorized intrusion to the Site and the alteration, acquisition or misuse of information we collect. However, we cannot guarantee the security of our database, nor can we guarantee that information you supply won’t be intercepted while being transmitted to us over the Internet. We recommend that you not disclose your password to anyone.

6. EFFECTIVE DATE; REVISIONS AND AMENDMENTS

This Privacy Policy is effective as of October 15, 2025. This Privacy Policy is not intended to and does not create any contractual or other legal rights in or on behalf of any party. Company reserves the right, at any time and without notice, to add to, modify, change or update this Privacy Policy, simply by posting such change, update or modification on this page. You may want to check it each time you give us personal information or use our websites. Any such change, update or modification will be effective immediately upon posting on the Services, the Company applications or the Company’s website.

7. DO NOT TRACK

The Site does not currently take any action when it receives a Do Not Track request. Do Not Track is a privacy preference that you can set in your web browser to indicate that you do not want certain information about your webpage visits collected across websites when you have not interacted with that service on the page. For details, including how to turn on Do Not Track, visit http://www.donottrack.us.

8. HOW TO CONTACT US

If you have further privacy concerns please do not hesitate to ask us by contacting mgreen@sirespirits.com, whannah@sirespirits.com, or steve@sjspc.com